VISION STATEMENT

In the previous article about Leadership, was mentioned that a Leader must have a Vision, which must be shared with the team. In this article let's talk about the Vision Statement, which will help you apply in your organisation, in case you don't have one yet.

Where your organisation is headed? The answer for this question will be the Vision Statement, however let's talk how to define it.

What are the characteristics of a Vision Statement?

1.  Future casting
• Using a gerund verb to define your future casting.
2. Clear and Visible
• Metaphoric speaking, if you can actually see yourself in top of that mountain, your team will see either.
3. Audacious
• Thinks big, being audacious, thinking in what you want to accomplish for your organisation.
4. Descriptive
• Use a single sentence, which is the vision description.
5. Time bound of 5 years (3 up to 10 also works, however I recommend 5 years)

Looking at a diagram representing where your organisation is right now, point 'A', and where you wanna be in 5 years, point 'B'. If you think on how you're going to get there in point 'B' and the gap in between 'A' and 'B', then it drives you to the Mission statement, which answer "why your organisation exist"; but 'B' is your Vision statement, "where your organisation is headed".Why it is important? Will be a big problem if your Vision is out of the context of your Mission.

The purpose of the vision statement is to inspire, energize, motivate, and stimulate your creativity, not to serve as a measuring stick for success; that is the job of your objectives and goals, so following the rules, let's create Vision Statement for a car rental company, named "Super Rental":

1. Future casting
• We will be creating loyalty customers.
2. Clear and Visible
• We serve customers anywhere and quickly.
3. Audacious
• Our clients consider us the best company to rent, and our employees the best company to work.
4. Descriptive
• Be the most innovative car rental company in the world, delivering safe vehicles anywhere and quickly, for customer enjoyment, rewarding their loyalty, as well as the employees' accomplishments.
5. Time bound of 5 years
• 2011: In 5 years be the most innovative car rental company in the world, delivering safe vehicles anywhere and quickly for customer enjoyment, rewarding their loyalty, as well as the employees' accomplishments.

So, the Vision Statement for Super Rental company will be:

Vision

"2011: In 5 years be the most innovative car rental company in the world, delivering safe vehicles anywhere and quickly for customer enjoyment, rewarding their loyalty as well as the employees' accomplishments".