SELL A DREAM

Undoubtedly, my post today is quite different from all previous ones. Do not worry, it's only a play on words, summarizing the thinking of some customers.

Sometimes I go,

Without knowing where to go,

Step in narrow and wide paths,

But I never forsake my path.

Stop! Think! Following the path.

Climbing, descending, looking around,

My destination is close, or outside the path.

Is there a car hire around?

What I meant to say? 

1. Work hard to capture your customers' attention.
2. If you want something different, do something different.
3. Sell dreams, instead of commodities.
4. Continuously innovate with agility (soon or later, your competitors will copy advantages of your products).
5. Listen your customers, they are always right.
6. Do not reinvent the wheels, do benchmarks, following best-practices.

It's a brief summary. Good luck!