Your company don't need to be the best of the world, but must know their Competitive Advantages, so if you never dedicated time thinking on them, it's time to start, putting them in your Strategic Planning. However it can take months or years until you figure out what are your core advantages.
Begin looking for the "Competitive Advantages" asking:
- On what, my company is the best?
- Why customers rent, or buy, from us?
Do this constantly until you have clearly identified the core advantages. Involve your team to help you find out the right answers, listing them as below:
| On what, we are the best? | Why Customers rent, or buy, from us? |
|---|---|
| Making customers happy | They love our 100% dedication to understand and meet all their needs |
| Providing the best vehicles for safe driving | They know that our vehicles are in the fleet until 9 months or 100000 km of use, receiving periodical maintenance |
| Retaining the best professionals | They have experts and dedicated professionals, who understand the industry and their needs, always ready to help them |
| Controlling costs and calculating sales prices | They know that we offer the best prices, getting the best services and products |
| (...) | (...) |
Maybe your list will be larger than this above, however after months or even years, you will reduce the items, getting focus actually on your Competitive Advantages.
No comments:
Post a Comment